I'm a San Francisco-based creative director, strategist, apparel designer, and founder of Day Studios. I believe in a holistic approach that connects product, brand, and consumer with a creative and inspiring strategic vision. With over a decade of experience, I focus on design, strategy, future insights, market positioning, innovation, sustainability, concept, and color development across performance and lifestyle. I've repeatedly built and scaled startups and new business categories. Embracing my entrepreneurial spirit, I've set design direction, built teams, implemented processes, created short and long-term strategies, and collaborated with leadership to achieve business goals. I aim to bring ideas to life in a beautiful, impactful way. Reach out, and let’s collaborate!
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It all starts with your vision. Let us help you nurture, expand, and strategize it to make your idea a reality. We believe in a holistic approach that connects product, consumer, and brand through strategy and storytelling.
• Product Strategy and Roadmap
• Creative Product and Brand Direction
• Trend Research and Reports
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Once the vision and strategy are in place, it's time to bring it to life! We have years of experience in all aspects of the product creation process, from initial sketches to final fittings. Don't let creation be your barrier to entry; we're here to help!
• Color and Print Design
• Collection Development and Style Design
• Tech Packs and Product Development
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We believe in connecting brand and product and evolving from the old-school linear way of working. Once the product is realized, we return to launch and grow with the initial vision and story in mind.
• Product Positioning
• Consumer Profiles
• Creative Direction
Vision • Creation • Realization •
Vision • Creation • Realization •
Take a look at some of my work!